Getting new patients in the door can be challenging for dental practices. That’s where dentist marketing comes in. From online advertising to offline tactics, these strategies can boost brand awareness and get the phone ringing.
Best Results Dental Marketing requires determining your target audience and the type of practice you’d like to build. Often, offices will create personas that represent typical types of patients that might choose their services. For example, a family dentist could develop the persona “Michelle,” who is looking for reasonable prices and a kid-friendly environment.
How to Attract High-Value Patients with Targeted Dentist Marketing
A well-optimized website is vital to attracting new patients online. This includes using relevant keywords and making sure your website is mobile-friendly and easy to navigate. Creating video content for your website can also be very effective in boosting traffic and positioning your office as an authority. Video media can be used to explain specific procedures and demonstrate how they’re performed in your practice, establishing trust with potential patients.
Another effective way to promote your dental practice is by building an email list and staying connected with current patients. Sending out timely and personalized emails such as appointment reminders can help minimize the number of no-shows and cancellations that cost the practice money in the long run. Additionally, leveraging technology to offer telemedicine services can be an effective and convenient way to connect with patients remotely when a physical visit isn’t possible or practical.