Unlike free tools, an SEO audit done by an experienced agency can provide valuable insights into the weak points of your website. These include technical problems such as page speed, information architecture & mobile optimization. It also includes content issues such as readability & keyword usage. It can also cover the off-site aspects of a site, including backlinks. This is a crucial step that can help improve the overall visibility of your website.
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The most important part of an SEO audit is determining what needs to be fixed and why. This is the basis for a strategy that will help to bring your website higher in search engine results pages (SERPs). A good SEO expert will be able to spot issues that may impact on your rankings, but are not immediately visible. They will be able to recommend the best solution for fixing these issues.
A bespoke and detailed SEO audit can take between 2 to 6 weeks to complete. This is because the tool used to run the best seo audit uk (such as Screaming Frog, Deep Crawl or Jet Octopus) must be set up and configured for your specific site. Once the audit is completed, you will be provided with a comprehensive spreadsheet of checkpoints and recommendations for next steps.
A full website SEO audit is a great investment for a brand. This can be conducted by a range of companies, from independent SEO consultants to large marketing agencies. Hobo Web, for example, offers a full service SEO audit that includes a manual review of the site to identify important high-impact issues. This is then developed into a spreadsheet that can be used to form a website strategy and to prioritise SEO tasks for in-house development teams.